CHAIN Yourself to a Wider Engineering Network in London

CHAIN Yourself to a Wider Engineering Network in London

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At Young ICorr, we’re a pretty sociable group. We’re also all about business, especially the future of the corrosion industry. Though it’s said you should never mix business with pleasure, we’re also innovative. Hang convention! Or should we say CHAIN business and pleasure together?

We’re extremely excited to have a real presence at this year’s CHAIN London Showcase on February 28, and we’d love to see you there.

What is CHAIN?

CHAIN is a movement of inter-institutional events specifically aimed at early career engineers. At the London event, you’ll be treated to a day of talks and workshops designed to engage, inform, and inspire whether you are a student apprentice, recent graduate, or aiming to gain professional registration.

CHAIN shares many values and vision with the Institute of Corrosion, like

What can you expect from CHAIN 2020?

The CHAIN event will examine some of the key challenges facing the engineering profession today, and look at how innovation can dovetail with current knowledge to help us solve these challenges. These aren’t issues that only affect engineering, but the real issues that extend the length and breadth of our society.

The CHAIN 2020 conference is aimed at innovating the creative responses that engineers need to create today to make a better world tomorrow. You’ll hear from experts in fire safety, urban building, cyber security, and engineering in healthcare. And there will be extra focus on discussions covering energy innovation and the climate emergency.

Participation at this event will look great on your CV, but it’s much more than that. It’s a chance to benefit from a plethora of experience, share your views, and share your business card. It’s a great networking event where you’ll meet a huge spread of engineering talent.

Come and Meet Young ICorr at CHAIN 2020

This exciting and challenging day ends with a networking event where you can come and meet Young ICorr at our stand. We’re an integral part of our ‘parent’ the Institute of Corrosion, and our mission is to help young engineers across the spectrum progress in their careers.

Corrosion affects us all, and is inherent in every sector of society. It’s a huge industry, with corrosion costing the world trillions of pounds each year. The Institute of Corrosion’s mission includes advancing corrosion science, technology, and ideas. With our partners IMechE and Corrodere, the Institute offers exceptional training courses for scientists, engineers, maintenance staff, and inspectors.

CHAIN is your chance to get the inside track on opportunities to boost your career and learn about the wider engineering industry. Why not come along to the Young ICorr stand during the network session, and hear first-hand how you can become part of the exciting future in corrosion prevention?

Click here to book your FREE pass to CHAIN London 2020.

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Rebranding to Promote the Institute of Corrosion’s Mission

Rebranding to Promote the Institute of Corrosion’s Mission

Blogs

Supporting Corrosion Professionals Worldwide

In this last article in the series discussing the rebranding of the Institute of Corrosion, you’ll learn about our purpose – why we exist and who we exist for, and how our mission supports the core values and vision of the Institute of Corrosion.

A Global Community of Corrosion Experts

Corrosion is costly and dangerous. Left untended, corrosion causes buildings and bridges to collapse, pipelines to leak, and spillages from industrial plants. Corrosion can lead to fires, flooding, poisoning and air pollution. The more effective our corrosion prevention strategies and techniques become, the safer the world will be.

In the fight against corrosion, collaboration is key. The Institute of Corrosion is the vehicle to drive this collaboration, through its global community of corrosion experts. The sharing of knowledge and expertise aids the innovation and creativity that is needed to develop industry best practice, as we strive for a more environmentally-friendly, safer and more sustainable global infrastructure.

Advancing Science, Technology, and Ideas

In addition to a global community that shares expertise, the Institute of Corrosion assists in corrosion prevention by delivering training that meets the requirements of current standards and leading by example to help advance corrosion science and technology and allowing ideas to flourish.

Through its partners IMechE and Corrodere, the Institute offers training courses that ensure scientists, engineers, maintenance staff, inspectors, and all corrosion professionals are competent in the standards and knowledge expected.

The Institute also keeps its members updated with the latest advances in best practice. We do this in a variety of ways. As well as ongoing training and CPD, our communication strategy is designed for sharing the Institute of Corrosion’s expertise with the world. Our global reach and digital communication channels combine to ensure that members can network easily and share information and ideas.

Influencing Policy and Decision-Making

The Institute of Corrosion’s expertise, experience, knowledge and global reach places it at the apex of the corrosion prevention industry. This means that the voice of industry experts – your voice – will be heard. At governmental and corporate levels, the expertise we possess in our global community of corrosion experts helps to shape policy and decision-making to extend the lifetime of our infrastructure.

Through the Institute of Corrosion, experts in the field can help to determine policies and decisions that will have a direct impact on society and lead to job creation, lower costs, and the saving of lives.

A Healthier and Safer Environment

As we influence policy and decisions, and as we improve standards in the industry, we will help to drive health and safety in the corrosion industry to create a healthier and safer environment. Scientific and technological advances should improve working practices in the industry, and the Institute’s community of corrosion professionals will be central to this.

Career Development and Networking

The provision of training is not the only way in which the Institute of Corrosion helps to advance the industry and your professional development. As a global organisation with a focus on science and engineering, we can provide networking opportunities at regional and global levels, including through NACE.

Our increasingly diverse membership benefits from conferences, workshops and mentoring, as well as our digital assets that allow you to network globally and exchange ideas and information in real time, anywhere in the world.

Indeed, we encourage you to participate, by following us on our social media (such as LinkedIn) and joining in the conversations we have, commenting on the articles we post, and sharing your expertise and knowledge with your digital network of corrosion professionals. Read our blogs, ask questions, and suggest topics that you would like us to tackle.

From students to CEOs, the Institute of Corrosion brings people together, supporting the industry and individuals, facilitating career development, encouraging networking, and driving policy and decision-making.

Our Expert’s View

Caroline Allanach, Project Inspection Engineer/Pressure Systems Integrity Engineer at BP says:

“The Institute of Corrosion provides support and mentoring in the specialist field of corrosion. Given companies often have a small corrosion engineering workforce, this is essential for the industry. Through Young ICorr events and specialist training, such as the Young Engineer Programme, it has been great to meet fellow corrosion engineers at similar career stages and share experiences, learning and goals.”

The Institute of Corrosion Is Your Institute

Our focus is on the people who make the corrosion industry so vibrant and innovative. The students, academics, scientists, engineers and maintenance professionals, who together provide the depth and breadth of expertise and experience that drive the industry forward.

Our rebranding enables us to redouble this focus, providing meaningful ways for you to network, develop your career, and share your expertise. As the network grows and the knowledge flows, the benefits to the public will continue to expand – a healthier and safer environment, with sustainable infrastructure, lower costs, and more jobs.

Get involved. To join the Institute of Corrosion and become part of one of the largest networks of corrosion professionals in the world, click here.

Sharing the Institute of Corrosion’s Expertise with the World

Sharing the Institute of Corrosion’s Expertise with the World

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Broadening and Deepening the Corrosion Conversation

In line with the Institute of Corrosion’s core values, and as part of our rebranding, you are going to see a very different communication approach. Promoting the prevention of corrosion is essential, and we are going to share our knowledge and expertise with the world.

Corrosion costs the global economy trillions of pounds each year. Indeed, according to the Oil and Gas Technology Centre, corrosion costs the world as much as £4 trillion. Sharing of expertise will enable huge strides to be made in the war against corrosion.

In this article, you’ll learn about some of the ways the Institute of Corrosion will be sharing information with the world, and what you can do to help.

If it Isn’t Accessible, it Isn’t Communication

The world must have serious conversations about corrosion. To do so, it is the duty of the Institute of Corrosion to promote the sharing of knowledge and expertise in language that is accessible to all. To achieve this, we will:

  • Make information clear and easy to understand
  • Communicate through channels that people use
  • Provide opportunity for feedback

Providing Information That is Clear and Easy to Understand

Mike Pettigrew, author of The Most Powerful Goal Achievement System in the World, says that he believes “the greatest crime is to learn something that can significantly benefit other people, yet share it with no one”.

For the message to be shared it must be understood. We’re committed to providing people with clear, high-quality, and easy-to-understand communication. Clear and concise language is stronger, more effective, and accessible to a wider audience.

Importantly, clear language ensures understanding. There is less room for misinterpretation. If recipients of communication feel the need to ask clarifying questions, the communicator isn’t doing their job properly.

Communicating through Channels That People Use

It is crucial that we broaden the conversation about corrosion to be more inclusive. We have strong relationships with other corrosion organisations, such as the National Association of Corrosion Engineers (NACE) and the European Federation of Corrosion (EFC). Our collaborative approach with such kindred bodies helps to drive innovation within the corrosion industry.

Our membership can have a strong voice in the industry, but we must enable them to have this voice. To do so, we are broadening and deepening the ways in which we communicate, making them more accessible and more appropriate.

You’ll find it easier to access the Institute and participate in the conversation about corrosion as we extend our digital and other communication methods:

  • Our website is getting an overhaul. It’s going to be clean, sleek, innovative and reflective of the rebranded and new Institute of Corrosion.
  • We will post blogs regularly, keeping you informed of the latest developments in corrosion prevention, training and development opportunities, and industry strategies and methods.
  • Our social media reach will be more vigorous, inviting an active community to share their knowledge, ask questions, and help to shape direction of the industry.
  • In print, you’ll notice our rebranding take shape immediately. The look and feel of our printed material will resonate with the rebranding of the Institute of Corrosion – from letterheads to the Corrosion Management magazine and all printed communication in between.

When the Institute communicates with the world, it will use appropriate language and appropriate channels to do so. For example, our digital communications will be easily understood by all, while Corrosion Management magazine will continue to provide in-depth technical coverage of our industry.

Providing Opportunity for Feedback

As experts and educators, we feel it is critical to give our members a real voice in the world. As part of our responsibility to our community, our communication strategy is to establish a network in which we and you can share best practice, access expertise, and solve problems.

We invite and welcome feedback, through our social media accounts, on our website and blogs, by email, or by picking up the phone. The Institute of Corrosion is your Institute. The membership is your network. Feel free to ask any questions you have, and answer any queries you can. Exchange of information is key to sharing our collective expertise with the world.

We Need You! Help to Shape the Direction of the Corrosion Prevention Industry.

Here at the Institute of Corrosion, our voice in the world must reflect the views, opinions, concerns and expertise of our members. Thus, we have designed our communication strategy to be inclusive.

We invite you to participate in the conversation. Send us your questions. Let us know what you feel needs to be discussed. Share your expertise, experience and knowledge with the institute’s network, and share and repost our blogs, LinkedIn posts, and other social media posts.

The voice of the Institute of Corrosion is your voice. Let it be heard! Get involved.

Our Expert’s View

Don Harrop, Past President and Honorary Fellow of the Institute of Corrosion since 2001, and co-author of Corrosion and Materials in Hydrocarbon Production: A Compendium of Operational and Engineering Aspects, says:

“Corrosion can be a costly oversight – typically between 2% to 4% of a country’s annual GDP. This figure is largely unchanged over the last 60 years, as the demands that society and industry place on the performance and availability/reliability of infrastructure, equipment, and facilities continue to increase with the rapid advancements in technology and ‘can-do’.

“We live in a cost-conscious world where health, safety and environmental regulations rightly become ever more rigorous.  Corrosion has a global presence that all too easily can unexpectedly or unintentionally be awoken. Managing corrosion effectively can sometimes feel like a lonely and isolated pursuit where often the “devil is in the detail”.  Thus, it is paramount in today’s virtually connected world that ease and access to, and timely sharing of, the breadth and depth of the Institute of Corrosion’s expertise is readily available 24/7 – from providing reassurance, identifying a quick fix, to deep rooted experience-based support and guidance.”

In our next article, the last in this series introducing the rebranding of the Institute of Corrosion, we will discuss rebranding to promote the Institute of Corrosion’s Mission. In the meantime, to learn more about the Institute and the lead it is taking in the global corrosion prevention industry, contact us today.

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Core Values of the Institute of Corrosion – The Vision Behind the Brand

Core Values of the Institute of Corrosion – The Vision Behind the Brand

Blogs

The Heart and Soul of Our Rebranding

At the heart of the rebranding of the Institute of Corrosion are our core values – our fundamental beliefs and the guiding principles that dictate our behaviour. They give us our identity, and ensure we are fulfilling our goals.

The Institute of Corrosion’s vision is to advance science and engineering in the prevention of corrosion for the public benefit.

We’ve written this article to make sure our core values are in the public realm. We want our members and the wider public to understand our vision, and how that vision is supported by our four core values:

  1. Trust and Respect
  2. Experts and Leaders in the Field
  3. Innovative and Forward Thinking
  4. Supportive and Inclusive

Why Do The Institute of Corrosion’s Core Values Matter?

Our core values are the true north of our organisation. Whatever our strategies, tactics, projects and methods, our core values are a fixed point, like a North Star by which we steer. They tell our members, the companies they work for, the governments with whom we interact, and the wider world about our character, brand and behaviours.

While most organisations have developed a set of core values, a worrying statistic uncovered by Gallup in a 2016 survey is that only 27% of employees strongly believe in their company’s values. However, Fond found that less than a quarter of companies believe that more than 60% of their employees know their core values.

We want our members to know and understand what our core values are, and what they mean.

Core Value #1: Trust and Respect

The Institute of Corrosion is an independent professional body, trusted and respected by the public.

What does this mean?

Our goal is to reduce the environmental impact of corrosion on our infrastructure, to enable a more sustainable environment with less waste and the reduction (leading to the elimination) of the costs of corrosion on business and society.

The Institute is an independent, not-for-profit body, committed to developing the corrosion prevention industry and produce increasing public benefit. We are led by people with experience and expertise. This underpins our collective credibility to help others develop the skills that will help advance the scientific and engineering skills required to continually improve the prevention of corrosion.

Core Value #2: Experts and Leaders in the Field

The Institute of Corrosion encompasses leaders and experts in the field of corrosion prevention.

What does this mean?

The Institute is a professional society with a global presence. Its members sit at various points on the curve of expertise, and its leaders have decades of experience in the industry. Our expertise enables us to work toward our vision, with credible role models, leaders and experts in the field who have the knowledge to influence policy and strategy at corporate and governmental levels.

The continuous improvement of knowledge and expertise is critical to this. When developing strategies to advance science and engineering in the prevention of corrosion, we place importance on industrial aspects such as health and safety, equipment, and, most crucially, people.

Core Value #3: Innovative and Forward Thinking

The Institute of Corrosion is innovative, modern, cutting-edge and global.

What does this mean?

The Institute will continually strive to encourage innovation in the industry, and to adopt modern and cutting-edge technologies and methods. We are forward-thinking, encouraging of the sharing of ideas and expertise, and continually seek to collaborate with other like-minded bodies and organisations to produce the innovative solutions that will drive the corrosion prevention industry forward.

Core Value #4: Supportive and Inclusive

The Institute of Corrosion provides an environment of support, networking and education.

What does this mean?

Our human, physical and digital infrastructure will support our members and the industry in which they work. We remain committed to developing capabilities within the industry to enhance expertise and knowledge, enabling people to be more effective and innovative in their careers. We offer a comprehensive range of training and support for all corrosion professionals from entry level up to Chartered Engineer and Fellow status.

The Institute, through its regional and global reach and its physical and digital assets, will help professionals to network, improve their credentials, and develop their presence in the corrosion prevention industry.

We are committed to continue to be supportive and inclusive, enabling our diverse membership to benefit from all the Institute offers and represents.

Our Core Values Are the Heart and Soul of the Institute of Corrosion

These core values will support our vision and shape the Institute’s culture. They are how we describe our identity and philosophy in leading the global conversation about corrosion.

We have been deliberate in our choice – of the values themselves and how we have described them. We want them to be as meaningful and memorable as they are unique, in words that are accessible to all and that communicate what is important.

Our Expert’s View

Past President of the Institute of Corrosion Sarah Vasey says:

“The thing I find most important about the Institute of Corrosion is the people involved, and that their actions fulfil our core values. They are so welcoming and willing to share their expansive knowledge for the betterment of our industry.”

In our next article, we look at how we will be sharing the Institute of Corrosion’s expertise around the world, and what this means for our members.

In the meantime, you can become involved in our rebranding directly. We are running a photo competition. Your photo could be the image that launches our rebrand on the front cover of industry magazine, Corrosion Management. Click here to read about the competition – your entry could also win you an iPad.

To learn more about the Institute of Corrosion ahead of our rebranding, contact us today.

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Core Values of the Institute of Corrosion – The Vision Behind the Brand

Welcome to the New Institute of Corrosion

Blogs

Putting Members at the Heart of the Global Corrosion Prevention Conversation

The Institute of Corrosion is moving with the times. We’re refreshing our strategy and becoming more approachable. We’re modernising, to ensure that the voice of our global community of corrosion professionals is heard, as we seek to drive forward the best practice in corrosion prevention.

How is the Institute of Corrosion Moving Forward?

We’ve listened to our members and other professionals in the field of corrosion prevention, and taken stock of the corrosion industry. In reaction, we’re improving how we do things. We’re rebranding to help put our members at the heart of the global corrosion conversation.

Why is the Institute of Corrosion Brand so Important?

It’s crucial that our brand speaks to our audience, and that we create and fulfil a positive set of expectations. The Institute of Corrosion brand will be how we look, how we are heard, and how we are perceived. It will reflect and drive our reputation, and the reputation of our members and the industry we serve.

How is the Institute of Corrosion Delivering its New Brand?

Our rebranding will be visual, but the most crucial factors of brand are not limited to logos and typography. Brand is much deeper.

The Institute of Corrosion will deliver its brand consistently. Of course, this means that we want to strike a chord visually, but you will also notice a step change in how we communicate. We’re increasing our digital presence, and we want all our members and the public to become involved.

We want to ignite the conversation about how to prevent corrosion, helping people to understand why it should be one of the world’s most talked about subjects. Our message, what we do, and how we do it will be guided by our core values – the heart and soul of the Institute of Corrosion brand.

Our brand will also reflect our growing network of students, academics, scientists, and engineering and maintenance professionals.

We will be encouraging greater participation, starting with an exciting opportunity to have your winning photo featured in the Institute of Corrosion rebrand launch. Read the competition guidelines, and send your photo entry to us by 14th February. Your entry could be featured on the cover of the rebranded Corrosion Management magazine – and you could also win an iPad.

The Institute of Corrosion Rebrand – What Will You Notice Immediately?

The visual elements of our rebrand will be what you notice first, but there’s much more to come.  Here’s a little taster of what you’ll see initially with the rebranding:

  • Our brandmark is evolving to reflect the spirit of the Institute of Corrosion. It’s a strong, graphic device, with overlapping colours in a powerful shape to depict the beauty and strength of clean, corrosion-free metal. Over time, we hope that our brandmark will become as iconic as that of Coca-Cola, Virgin, Shell or McDonald’s.
  • Our typography is changing. Typeface will be clean, modern and unique.
  • Our digital presence is going to be ignited. Our rebranding will extend to a more focused and consistent digital realm. You’ll notice the difference in our website and social media assets. We’re going to be more active, and encourage you all to contribute and participate.
  • Images will reflect our values, and the industry and professionals we represent. We will be highlighting the connection between our industry and infrastructure and the human element that inspires innovation and ingenuity in quest for corrosion prevention.

You will also notice that our visual brand remains consistent through all mediums:

  • Presentations
  • Stationery
  • Online and digital
  • Print
  • Signage

We’re extremely excited by the potential that our rebranding gives us and all our members. Perhaps the most exciting factor is how our rebranding will ensure that the core values of the Institute of Corrosion are at the heart of all we do.

Our Expert’s View

Gareth Hinds, President of the Institute of Corrosion, says:

“Our new brand has been designed to highlight all that is great about the Institute: its positive influence on industry practice, its global reach, its desire to push boundaries, and, most of all, its people. The brand launch comes at a time of continued growth and opportunity for the Institute and its members and we are very excited about the potential it will unlock.”

In our next article, we’ll discuss the Core Values of the Institute of Corrosion – The Vision behind the Brand. In the meantime, to learn more about the Institute and the lead it is taking in the global corrosion prevention industry, contact us today.

Oh, and don’t forget to check out the Institute of Corrosion Photo Competition.

 

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