The Heart and Soul of Our Rebranding
At the heart of the rebranding of the Institute of Corrosion are our core values – our fundamental beliefs and the guiding principles that dictate our behaviour. They give us our identity, and ensure we are fulfilling our goals.
The Institute of Corrosion’s vision is to advance science and engineering in the prevention of corrosion for the public benefit.
We’ve written this article to make sure our core values are in the public realm. We want our members and the wider public to understand our vision, and how that vision is supported by our four core values:
- Trust and Respect
- Experts and Leaders in the Field
- Innovative and Forward Thinking
- Supportive and Inclusive
Why Do The Institute of Corrosion’s Core Values Matter?
Our core values are the true north of our organisation. Whatever our strategies, tactics, projects and methods, our core values are a fixed point, like a North Star by which we steer. They tell our members, the companies they work for, the governments with whom we interact, and the wider world about our character, brand and behaviours.
While most organisations have developed a set of core values, a worrying statistic uncovered by Gallup in a 2016 survey is that only 27% of employees strongly believe in their company’s values. However, Fond found that less than a quarter of companies believe that more than 60% of their employees know their core values.
We want our members to know and understand what our core values are, and what they mean.
Core Value #1: Trust and Respect
The Institute of Corrosion is an independent professional body, trusted and respected by the public.
What does this mean?
Our goal is to reduce the environmental impact of corrosion on our infrastructure, to enable a more sustainable environment with less waste and the reduction (leading to the elimination) of the costs of corrosion on business and society.
The Institute is an independent, not-for-profit body, committed to developing the corrosion prevention industry and produce increasing public benefit. We are led by people with experience and expertise. This underpins our collective credibility to help others develop the skills that will help advance the scientific and engineering skills required to continually improve the prevention of corrosion.
Core Value #2: Experts and Leaders in the Field
The Institute of Corrosion encompasses leaders and experts in the field of corrosion prevention.
What does this mean?
The Institute is a professional society with a global presence. Its members sit at various points on the curve of expertise, and its leaders have decades of experience in the industry. Our expertise enables us to work toward our vision, with credible role models, leaders and experts in the field who have the knowledge to influence policy and strategy at corporate and governmental levels.
The continuous improvement of knowledge and expertise is critical to this. When developing strategies to advance science and engineering in the prevention of corrosion, we place importance on industrial aspects such as health and safety, equipment, and, most crucially, people.
Core Value #3: Innovative and Forward Thinking
The Institute of Corrosion is innovative, modern, cutting-edge and global.
What does this mean?
The Institute will continually strive to encourage innovation in the industry, and to adopt modern and cutting-edge technologies and methods. We are forward-thinking, encouraging of the sharing of ideas and expertise, and continually seek to collaborate with other like-minded bodies and organisations to produce the innovative solutions that will drive the corrosion prevention industry forward.
Core Value #4: Supportive and Inclusive
The Institute of Corrosion provides an environment of support, networking and education.
What does this mean?
Our human, physical and digital infrastructure will support our members and the industry in which they work. We remain committed to developing capabilities within the industry to enhance expertise and knowledge, enabling people to be more effective and innovative in their careers. We offer a comprehensive range of training and support for all corrosion professionals from entry level up to Chartered Engineer and Fellow status.
The Institute, through its regional and global reach and its physical and digital assets, will help professionals to network, improve their credentials, and develop their presence in the corrosion prevention industry.
We are committed to continue to be supportive and inclusive, enabling our diverse membership to benefit from all the Institute offers and represents.
Our Core Values Are the Heart and Soul of the Institute of Corrosion
These core values will support our vision and shape the Institute’s culture. They are how we describe our identity and philosophy in leading the global conversation about corrosion.
We have been deliberate in our choice – of the values themselves and how we have described them. We want them to be as meaningful and memorable as they are unique, in words that are accessible to all and that communicate what is important.
Our Expert’s View
Past President of the Institute of Corrosion Sarah Vasey says:
“The thing I find most important about the Institute of Corrosion is the people involved, and that their actions fulfil our core values. They are so welcoming and willing to share their expansive knowledge for the betterment of our industry.”
In our next article, we look at how we will be sharing the Institute of Corrosion’s expertise around the world, and what this means for our members.
In the meantime, you can become involved in our rebranding directly. We are running a photo competition. Your photo could be the image that launches our rebrand on the front cover of industry magazine, Corrosion Management. Click here to read about the competition – your entry could also win you an iPad.
To learn more about the Institute of Corrosion ahead of our rebranding, contact us today.
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